Distributing content can be significantly more affordable

Media organisations face many challenges and obstacles with content distribution, such as encoding and transcoding, especially of unfamiliar content. Capitalising on our extensive history and expertise in the broadcast media industry, our managed technology solutions provide three options for content distributors to achieve new levels of efficiency and cost-effectiveness.

Our managed technology solutions can provide your organisation with all the media content functionality it needs, but its real strength is in its ability to provide that functionality very flexibly – in support of the launch of a temporary channel, for example, or to absorb short-term workload. It also enables you to benefit from a complete, fully featured media content production and distribution capability without the need to finance and manage it. Flexible and scalable, it can provide a simple alternative to an on-premise facility or an extension to it – and an as-needed, fast, cost-effective response to sudden peaks in demand.

This solution makes it significantly more affordable for your organisation to distribute new content, meaning that the return on investment equation changes, enabling new revenue-generating opportunities – such as music festivals or non-mainstream sports – to be explored that would otherwise not be economically feasible. It can also relieve you of the burden of managing your own systems, freeing time and resources while still allowing users to remain in complete control.

Solutions that can be deployed on-premise, in the cloud or in a data centre

Our managed technology solutions allow media organisations to save considerable financial resources – CDN costs, for example. Below is a summary of the three main options to choose from, depending on your level of needs and the flexibility you require:

• If you require simple and ad hoc media processes, such as Quality Control or transcoding, hosted on a secure server located within our premises or in a partner data centre. All data storage requirements are taken out of your hands and passed on to us.
• If your organisation would like to set up a temporary channel to broadcast a live event, such as a music festival, we can deliver all the functionalities you need for that period, including playout and OTT. For this limited time-frame scenario, a cloud solution is the most effective means of delivery while allowing us to quickly have your infrastructure and live channel up and running swiftly and smoothly. Hosting on a public cloud could also be an option for peak demand offloading.
• Large media organisations need services that can function 24/7, all year round. In this instance, you can hand over the management of your entire infrastructure to us, taking the technology and financial burden off your organisation completely. Such a solution could be implemented on-premise in your own data centre making the cost of media transport more economical. A hosted solution could also be considered.